Download Transcultural Turbulences: Towards a Multi-Sited Reading of by Christiane Brosius, Roland Wenzlhuemer PDF

By Christiane Brosius, Roland Wenzlhuemer

Today, hardly ever whatever strikes as quickly around the globe as pictures and media. This truth opens new avenues to discover social and cultural swap, but additionally poses new theoretical demanding situations of the way to know and higher comprehend those alterations and flows. in addition, such hobbies throughout geophysical and cultural borders have a ancient intensity that allows us to discover globalisation and localisation in new methods. Transculturality remains to be a comparatively new box of analysis within the Humanities in which we sharpen our competence and ‘literacy’ to return to phrases with the complexity of globalised cultures. This quantity ventures into new domain names of study at the transculturality of pictures and addresses the necessity to advance new or alter proven usually ethno- and Eurocentric interpretations of what occurs whilst photographs commute. It does so by means of bringing jointly state of the art examine from fields resembling artwork historical past, cultural anthropology, colonial historical past, Islamic stories, non secular reviews and literary criticism.

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Extra resources for Transcultural Turbulences: Towards a Multi-Sited Reading of Image Flows

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In the case of greeting cards, one should note that cards were used to shape relationships and thereby also draw boundaries between social groups and notions of belonging or membership. 20 Valentine’s Day and the market of visually and verbally appealing greeting cards are rooted in the 1850s–1960s, first in the Victorian Britain, then shifting to puritan America. 21 The cards seem to express what is difficult to communicate otherwise: they open a projective space of unburdened intimacy and affection in romantic settings, like nostalgic French cartes postales from around 1900, where couples kissing and hugging each other can be seen in romantic settings.

Greeting cards, the images, texts and practices attached to them, are thus a particularly good means of looking at the knot of emotions from an anthropological perspective since they generate and reinforce romantic codes (Illouz 1997: 170). 3 Setting out as products of mass reproduction in mid-nineteenth century Victorian England, then expanding to the USA in the second half of the same century, Valentine’s Day greeting cards celebrate the manifestation and declaration of romantic feelings of two people towards each other by means of creating and spending ‘special’ time at ‘special sites’ with and/or presenting other gifts to each other.

1 Disco dancers, Archies Valentine’s Day greeting card, c. 07 lakh INR (€1,665,000); compared to c. 72 lakh INR (€2,256,000) in 2009, which points to a decline in card sales. These numbers concern sales for different festivals, albeit, the best sales still take place for Valentine’s Day (Annual Report 2009–2010, p. 2011). 36 C. 14 This is also why the cards, as I will discuss shortly, are often held responsible for having a ‘direct impact’ on people’s morals, values and norms. Likewise, in the above citation, we learn that Archies aims at branding emotions in line with their own invention, or at least massive support of, new festivals, thus creating what could be called an ‘Archies event’ culture: Over the years we have provided people an expression to their wonderful emotions.

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