Download The Fortune at the Bottom of the Pyramid: Eradicating by C. K. Prahalad PDF

By C. K. Prahalad

How are you going to make a revenue by way of promoting your services and products to the terrible? via giving the terrible the power to develop wealthy (and not only when it comes to money).

Prahalad's insightful publication takes this concept and explores it from a enterprise technique viewpoint. through the tip you have the instruments to truly make it happen.

This e-book increases your skill to promote your services and products in areas you would not quite often dream of. and it'll make it easier to swap the area within the approach.

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Additional resources for The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

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Innovations must reach the consumer. Both the highly dispersed rural market and a highly dense urban market at the BOP represent an opportunity to innovate in methods of distribution. Designing methods for accessing the poor at low cost is critical. 12. Paradoxically, the feature and function evolution in BOP markets can be very rapid. Product developers must focus on the broad architecture of the system—the platform—so that new features can be easily incorporated. BOP markets allow (and force) us to challenge existing paradigms.

2 Source: Reprinted with permission from Harvard Business Review. ” From “Serving the World’s Poor Profitably” by C. K. Prahalad and Allen Hammond, September 2002. Copyright ©2002 by the Harvard Business School Publishing Corporation, all rights reserved. 12 The Fortune at the Bottom of the Pyramid focused on the difference between the local moneylender rates and the rates that a commercial bank would charge. The bank can make a reasonable profit after adjusting for risk (10 percent over its traditional, top-of-the-pyramid customers).

For example, the supply of electricity can be quite erratic and blackouts and brownouts are very common. Advanced technology solutions, such as a regional network of PCs, must coexist with poor and indifferent electrical and telecom Products and Services for the BOP 25 infrastructures. Hybrid solutions that integrate backup power sources with PCs are a must, as are customer interfaces. For example, India boasts more than 15 official languages and 500 dialects, and 30 percent of the total population is illiterate.

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