Download The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers by Erwan Rambourg PDF

By Erwan Rambourg

Why the posh market's destiny rests in chinese language wallets

The media has negatively considering the chinese language political management clamping down on gifting. Observers have come to doubt the power of chinese language intake because the key motive force for luxurious. The Bling Dynasty illustrates how doubts approximately chinese language intake are ill-founded and chinese language luxurious call for is at the cusp of turning into dominant.

This booklet comprises the learn and specialist perspectives businesses have to comprehend and deal with the hot demanding situations posed through this dominance. every one bankruptcy brings a unique viewpoint, overlaying complicated points of luxurious intake, with illustrations and real-world examples that aid the study. Readers will achieve insights via interviews with model executives, outlets, specialists, and consumers.

As an monetary heavyweight, China is speedy figuring out its position within the luxurious industry. chinese language shoppers may be accounting for greater than a 3rd of the worldwide luxurious industry this day, and part, if no more, in ten year's time. The Bling Dynasty runs counter to the traditional knowledge that increasing sectors turn into extra worldwide. luxurious is admittedly turning into over-dependent on chinese language sales.

Readers will: * know the way Western manufacturers built in Asia and the demanding situations they're met with, particularly ubiquity * study why chinese language are buying luxurious goods in a foreign country and what it ability for the way forward for the sphere * achieve insights on why there aren't any chinese language luxurious manufacturers hard Western types * observe that chinese language shoppers have gotten just like their American friends and that luxurious pageant is going means past pre-conceptions

China's enormous spenders are more and more cellular and this is often affecting key markets. The Bling Dynasty presents new learn and a accomplished examine the booming company of luxurious and the chinese language pockets.

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Additional info for The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Sample text

Keep 'em coming! Former colleagues, colleagues of former colleagues, friends, friends of friends, and more: I will not name you to avoid the embarrassment but I'm very grateful for your time. Shaun Rein, five years younger than me but has seen it all: cheers for the great advice! Tom Fishburne: congratulations on living your passion. Steve Richter: thanks for inspiring me to move to Asia. Three special mentions: For Francis Belin, thanks for all the feedback and constructive criticism as well as all the great insights on Japanese and Chinese luxury consumption.

But given the rental levels some streets have reached, the candidate brands—at least those that are not willing to lose money for trophy locations—are few and far between. Outside of the mainland-targeting malls and streets of TST and Causeway Bay, many shopping centers pride themselves on targeting mostly local shoppers and as a consequence attract the savvier mainlander. They compete on innovation, capturing the exclusive, edgier brands and being truly cosmopolitan. Want a nice shopping mall in a central location with a bit of peace and quiet, a cinema and some good food?

She has known foreign luxury brands for a while and is very knowledgeable. Louis Vuitton doesn't do it for her. She likes more niche-y concepts like Miu Miu and Céline but has seen many Italian and French fashion brands and thinks British Burberry or Mulberry or American Tory Burch and Marc Jacobs are great alternative options. Tiffany and Brittany are at the heart of the Chinese luxury market growth. They are putting pressure on traditional, historical brands as they are very knowledgeable and won't be moved by what most Chinese consumers have an interest in.

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