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By William E. Thompson

Studying the position of mass media and knowledge know-how in modern society   This especially priced entire introductory textual content emphasizes the expanding variety and globalization of societies all over the place, and the particular function of mass media and knowledge expertise in modern society.  Teaching & studying adventure customize studying — MySocLab offers confirmed leads to aiding scholars prevail, offers attractive reviews that customize studying, and is derived from a relied on companion with academic services and a deep dedication to supporting scholars and teachers in attaining their ambitions. increase serious considering — Encourages scholars to think about the position of expertise and the mass media in society. interact scholars — vigorous layout and lines all through retain scholars attracted to bankruptcy content material. discover idea — makes use of the three-theory paradigm version. comprehend variety — Comparative international insurance. aid teachers - Written actions and overview in MySocLab provide teachers supplemental fabrics to assist their scholars be successful. word: MySocLab doesn't come instantly packaged with this article. to buy MySocLab, please stopover at: otherwise you should buy a ValuePack of the textual content + MySocLab (at no extra cost). ValuePack ISBN-10: 0205171486 / ValuePack ISBN-13: 9780205171484

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Extra resources for Society in Focus: An Introduction to Sociology, Census Update (7th Edition) (Mysoclab)

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Of the most powerful social influences in the world. Perhaps the first major technological development in creating a powerful mass media occurred in the mid-nineteenth century, when the invention of steam-powered printing presses led to widespread distribution of affordable newspapers, magazines, and books. Literacy rates increased dramatically, news and information traveled much more rapidly and reached much greater audiences, and for the first time ordinary people turned to reading as a source of information and entertainment.

Unlike the traditional mass media, which were phased into society slowly, new forms of technomedia burst onto the scene almost daily. They have certainly changed people’s lives in terms of activities, if not also in substance and content (May, 2002). New media technologies permeate every aspect of society and have become embedded in our very social fabric (Howard and Jones, 2004). Moreover, unlike many of the older forms of mass media, much of the new technomedia is relatively unregulated. Today, anybody who secures a website can disseminate research findings and data or express opinions as facts, with virtually no checks or restraints.

Millions of Americans have no health insurance and cannot afford even the most basic medical care (see Chapter 18). Common (Non)Sense: Social movements and revolutions are most likely to occur in poverty-stricken nations where people have little or no hope for peaceful social change. Fact: Social movements and revolutions are far more common in relatively affluent societies where social situations seem to be improving and people see prospects for a better life (see Chapter 20). TAKING A C LO S E R LO O K Why are so many “commonsense” notions perpetuated despite social scientific evidence to the contrary?

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