By Know Murray, Rosamund Moon
Adopting a multi-disciplinary process, the e-book presents a radical grounding in metaphor and note that means, theories at the processing and figuring out of metaphorical language, and metaphor in different languages and translation. Rosamund Moon and Murray Knowles, draw on a big variety of fabric to discover metaphor with regards to textual content, discourse and society. Linguistic metaphor and literary metaphor are tested throughout a number of contexts, corresponding to politics, game and advertisements, while literary metaphor is established via actual extracts from fiction and poetry. a last part protecting non-verbal metaphor appears to be like at metaphor in paintings, cinema and song.
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Extra info for Introducing metaphor
BoE) it is possible to identify a specific conceptual metaphor INTELLECTUAL QUALITIES ARE SPICES, a broader metaphor WRITING IS COOKING, and a very general one where creative, verbal, and intellectual processes are conceptualized metaphorically as physical ones. Systematizing metaphors in this way, in fact, helps clarify the consistent patterns in metaphorical conceptualization. For example, both ARGUMENT IS WAR and the conduit metaphor relate to a more general VERBAL IS PHYSICAL metaphor. Orientational metaphors with UP/DOWN have extensive sets of mappings for individual target domains, and a more general tendency is for UP metaphors to be positive (MORE/HAPPINESS/CONSCIOUSNESS/POWER IS UP) and counter-parts with DOWN to be negative (LESS/SADNESS/UNCONSCIOUSNESS/ POWERLESSNESS IS DOWN): see further in Chapter 7.
Conventional metaphors for birth, death, and experiences in between include ideas of travelling and movement: babies arrive, or are said to be on the way; the dead are referred to as the departed or are said to have gone; we talk about moving on and getting ahead in our lives, about having direction and reaching particular ages or milestones, about rites of passage and the courses of our lives. Creative metaphors here can be found not just in single phrases or sentences but as whole texts, framed round a journey which is used to represent or symbolize life in some way.
Napoleon lost at Waterloo. INSTITUTION FOR PEOPLE RESPONSIBLE You’ll never get the university to agree to that. I don’t approve of the government’s actions. THE PLACE FOR THE INSTITUTION The White House isn’t saying anything. Wall Street is in a panic. THE PLACE FOR THE EVENT Let’s not let Thailand become another Vietnam. Remember the Alamo. We can begin to categorize the conceptual metonyms in some of our earlier examples: Vehicle entity Target entity Conceptual metonym the Crown the monarchy THE PART FOR THE WHOLE threads clothes THE MATERIAL FOR THE OBJECT dish form of prepared food THE CONTAINER FOR THE CONTENTS bricks and mortar a house/building THE MATERIAL FOR THE OBJECT a roof over one’s head place to live THE PART FOR THE WHOLE glass, cup, etc.