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By John Storey

Story's fifth version of this marketplace top textbook presents an interesting, transparent and coherent advent to cultural idea via renowned culture.Extensively revised, rewritten and up to date to supply greater price and a much broader wisdom base for the coed better and accelerated content material all through including:New bankruptcy on ‘Race’, racism and representationNew sections at the Panoptic laptop and Convergence tradition endured particular hyperlinks to the hot version better half reader Cultural thought and pop culture: a reader extra illustrative diagrams and photographs to make sure that conception is dropped at life, allowing students to draw comparisons among concept and perform totally revised, superior and up to date significant other site supplying perform and extension advertise extra knowing of the examine of cultural concept and pop culture

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Extra resources for Cultural Theory and Popular Culture: An Introduction (5th Edition)

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In this way, Macdonald’s pessimism about the present is only sustained by his overly optimistic view of the past. In short, he ‘exaggerates . . the bad eminence of the United States’ (193). In ‘The middle against both ends’, Leslie Fiedler (1957), unlike most other contributors to the debate, claims that mass culture is a peculiarly American phenomenon. . I do not mean . . that it is found only in the United States, but that wherever it is found, it comes first from us, and is still to be discovered in fully developed form only among us.

Qxd 10/24/08 17:10 Page 25 Leavisism debasement of emotional life, and the quality of living’ (1977: 4). Advertising, therefore, is not just blamed for debasing the language, but condemned for debasing the emotional life of the whole language community, reducing ‘the standard of living’. R. Leavis himself). The questions they pose are very revealing of Leavisism’s general attitude. Here is a typical example, an advert for ‘Two Quakers’ tobacco: THE TOBACCO OF TYPICAL TWIST ‘Yes, it’s the best I’ve ever smoked.

If one existed, the masses could have mass culture and the elite could have high culture. However, without a cultural elite, America is under threat from a Gresham’s Law of culture: the bad will drive out the good; the result will be not just a homogeneous culture but a ‘homogenized culture . . that threatens to engulf everything in its spreading ooze’ (27), dispersing the cream from the top and turning the American people into infantile masses. His conclusions are pessimistic to say the least: ‘far from Mass Culture getting better, we will be lucky if it doesn’t get worse’ (29).

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