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By Valerian J. Derlega

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Thus, a cooperative orientation between conflicting parties will lead to the heightened perception o f position simi­ larity as a result o f lowered evaluative centrality o f the most discriminating dimensions and heightened evaluative centrality o f less discriminating dimensions. Judd came to the interesting conclusion that the perceptions o f the sim­ ilarity-dissimilarity o f positions induced by one's orientation (competitive or cooperative) to a conflict will be mediated by conceptual changes in the way w e look at the issue under dispute.

Psychiatric Research Reports 2, 1955, 39-51. ,&^ Sheats, P. Functional roles and group members. Jourrza/ of Social Issues, 1948, 4, 41-49. 42 Morton Deutsch Cartwright, D. P. 6= Zander, A . F. ), Group dynamics: Research and theory. N e w York: Harper

38 Morton Deutsch For cooperative processes, he argued that parties have the mutual goal of learning more about the issue under dispute. A n emphasis on conceptual dimensions along which positions differ significantly may well lead to a more competitive conflict; therefore, Judd hypothesized that a cooperative orientation will motivate individuals to deemphasize those dimensions that best discriminate between the positions and to emphasize dimensions along which there is less o f a difference. Thus, a cooperative orientation between conflicting parties will lead to the heightened perception o f position simi­ larity as a result o f lowered evaluative centrality o f the most discriminating dimensions and heightened evaluative centrality o f less discriminating dimensions.

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