By Steve Hindy, Tom Potter
What do you get for those who go a journalist and a banker? A brewery, of course.
This profitable story of the increase of the Brooklyn Brewery follows the elemental development of each entrepreneur's memoir: a stressed visionary units out to complete a dream, slightly survives a chain of setbacks, emerges victorious—and able to inform readers how they could do an identical. yet this account serves up greater than the standard suds and foam—its tips is sound and its prose energetic, and it may attract either wannabe industrialists and beer drinkers, now not that these different types are jointly specific. in truth, the authors, overseas correspondent Hindy and banker Potter, determined to discovered their long island brewery, now 17 years in enterprise and one of the best forty within the U.S. in revenues, after eating many bottles of Hindy's homebrew. The longtime companions inform their tale in enticing, candid voices, providing cautionary anecdotes, reflections on longstanding disagreements and lingering resentments, and brutally frank self-assessments. It is helping the tale immeasurably that beer is a extra colourful topic than, say, spreadsheet software program, a incontrovertible fact that will get the reader previous the inevitable bankruptcy on financing. although Hindy and Potter would possibly not support the aspiring entrepreneur strike gold, they provide a compelling version and a heartening story.
"A nice urban must have nice beer. long island ultimately has, due to Brooklyn. Steve Hindy and Tom Potter supplied it. Beer tuition explains how they did it: their errors in addition to their triumphs. Steve writes with a journalist's skepticism-as even though he has forgotten that he's reporting on himself. Tom is even much less forgiving-he's a banker, in any case. the interior tale reads from time to time like a cautionary story, however it is an account of a good and welcome achievement."
—Michael Jackson, The Beer Hunter(r)
"An available and insightful case research with exceptional perception for aspiring marketers. And if that's now not sufficient, it's all approximately beer!
—Professor Murray Low, govt Director, Lang middle for Entrepreneurship, Columbia company School
"Great classes on what each first-time entrepreneur will adventure. Being down the block from the Brooklyn Brewery, I had firsthand witness to their optimistic influence on our group. I supply Steve and Tom's booklet an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. magazine
"Beer tuition is an invaluable and exciting booklet. In essence, this can be the tale of beginning a beer enterprise from scratch in long island urban. The product is one readers can relate to, and the industry is as tricky as they get. What a enjoyable problem! The ebook may help not just these marketers who're beginning a company but additionally these attempting to develop one as soon as it really is validated. Steve and Tom write with enthusiasm and perception approximately development their enterprise. it's transparent that they discovered much alongside the way in which. Readers can research from those classes too."
—Michael Preston, Adjunct Professor, Lang middle for Entrepreneurship, Columbia enterprise college, and coauthor, The highway to good fortune: the best way to deal with Growth
"Although we (thankfully!) by no means needed to care for the Mob, being held up at gunpoint, or having our beer and gear ripped off, we certainly pointed out with the demanding situations confronted in these early days of cobbling a brewery jointly. the disclosing tale Steve and Tom inform approximately companions getting into a enterprise out of ardour, in an they knew little approximately, being heavily undercapitalized, with a very naive marketing strategy, and their final luck, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.
Read Online or Download Beer School: Bottling Success at the Brooklyn Brewery PDF
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Extra info for Beer School: Bottling Success at the Brooklyn Brewery
I realized that I felt trapped by everything. A move across country again felt overwhelming just considering how much my husband and I had to pack. Figuring out what we needed to get rid of was stressful in itself. Were we shipping everything, or just the important stuff? Were we driving across country with a truck and the cars? What were the logistics concerning gas and lodging with that much stuff? Was it cheaper just to buy it all again when we got there? It’s enough to make you chuck it all and move into a monastery.
A little of both most of the time I imagine. Instead, I now use an app called Flex T9 Speak that transcribes my notes as I speak them. What a lifesaver to be able to dictate my articles as I’m walking home or riding a bus. Apps are the greatest invention yet. I can multitask with my phone or tablet in ways I could only dream about 5 years ago. I eliminated my IPod, digital recorders, camera, scanners, calculators, compass, maps, and more by simply by finding the app that could handle the tasks I need.
My schedule doesn’t bring in huge sums of money, but my stress level is virtually nil. I know that my blood pressure has dropped forty points alone and I don’t feel sick virtually every minute of my waking day. True story… I was on-call 24 hours a day 7 days a week. I had one property where the fire alarms and system would go off constantly in the middle of the night. This is a 12 story building and I had nightmares where it caught fire and our alarm system didn’t work for some reason. I would hear my phone ring, despite the fact that it sat next to me constantly and actually had not rung after all.