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I’ve seen it happen in my own photography forum numerous times—bloggers have provided value and shown off their expertise … and in the process, they’ve actually developed fans among the forums’ users. Driving traffic: Create value and become a useful resource in a forum, and people will want to know more about who you are and what you do. You’ll sometimes also have the opportunity to share some relevant links to things you’ve written via your forum signature or profile page. Understanding your niche: The hidden benefit of joining a little-known forum is that it can provide fertile ground for gathering ideas and understanding the needs of potential blog readers.

Finally, I have an Ideas text document on my computer’s desktop, in which I’m constantly writing ideas for posts. This way, at a moment’s notice, I can find a topic to write about that’s relevant to my audience. 54 So, while the Tasty Treats work really well as a standalone series, and have a sense of coherence and continuity around them, I can imagine that their mind map, if they made one, might have had a few other bubbles coming off the main “WCWW2” starting point. And as you can see, the posts work well together to provide a complete, contextualized picture of this topic.

This is the main reason for today’s task. It’s based upon an experience that I had today at a local shopping centre or mall). Step away from the computer. Come on, you can do it! typing. • What colors or design techniques are popular at the moment? • What else is in fashion? • What sales techniques are sales staff using? • What are retail outlets doing well? What are they doing poorly? Head to your local shopping centre, mall, or shopping strip. Apologies to those in rural areas; this may or may not work in your local general store.

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